How Cali Started
We started with a pretty simple belief: healthy food should never feel like a compromise. It should be the kind of food you genuinely crave, look forward to, and build your day around. You come back for because it makes you feel good.
We opened our first store in Sydney in 2014 believing that if you use great ingredients, make things properly, and create a place people actually enjoy being in, the rest tends to follow.
the journey so far
A lot has changed over twelve years. The menu has grown, the stores have evolved, and the brand has been shaped by the people who visit us every day. We've taken cues from our customers, followed our taste, and kept pushing the standard of what healthy food can look and feel like.
But the thing that's stayed constant, the thing that still drives us, is seeing people come back for years.
That kind of loyalty tells you something. It means what we're building actually matters to people, and that's not something we take lightly. Today, Cali has 20 locations across Sydney, with Melbourne joining the story this August.
the food we love making
Scratch made. Bowls. Smoothies. Toasted sandwiches. Cold pressed juices. Acai. Specialty coffee.
Fresh food, made to order, from ingredients we care deeply about. House-made dressings, quality produce, locally sourced. Everything prepared the way we’d want to eat them ourselves.
Nothing overcomplicated. Just food that tastes really good and happens to make you feel good too.
the community around us
One of the best parts of building Cali has been watching people make it part of their everyday life. The early coffee stop. The post exercise bowl. The lunch order you know by heart. The Sunday ritual.
Our stores have become gathering places for neighbourhoods, friends, run clubs, families and regulars who’ve been with us since the early days. More than 80,000 engaged members have made Cali part of their routine, and that’s something we never take for granted.
the journey ahead
Today, Cali has 19 locations across Sydney, with Melbourne joining the story this August. We’re growing, but the intention stays the same as it was on day one: make food people genuinely love eating, create spaces people want to come back to, and keep building something that feels good to be part of.